The enterprise AI conversation has officially entered its awkward teenage phase. Every vendor has an "agentic AI" story, every conference keynote promises autonomous workflows, and every IT budget meeting now includes a line item labeled AI transformation. But if you are a business or technology...
There is a version of this post that lists common GTM mistakes and tells you to avoid them. This is not that post. The pattern worth examining is not a list of errors but a single, recurring misunderstanding that produces most of them: product managers...
The conversation around AI return on investment has matured considerably in the past year, and not in the direction most vendors would prefer. Enterprises are no longer asking whether AI delivers value. They are asking why their organization is not capturing more of it. The data...