PROFESSIONAL HISTORY
Global Principal Partner Specialist, 2018 – Present
Program Director, Product Manager (Box Relay) | 2016 – 2017|
Global Program Director, Product Management (ECM0 | 2014 – 2015|)
Lead Marketing Manager, Information Lifecycle Governance Portfolio, 2008 – 2014
ABOUT ME
Versatile leader with 20 years at IBM spanning product management, strategic operations, and partner ecosystems.
I built IBM’s hyperscaler marketplace business from the ground up, expanding AWS presence to 92 countries and Microsoft Azure to 30, growing the program to nine-figure revenue. Along the way I worked across go-to-market strategy, distributor partnerships, SaaS product development, and enterprise content management, with stints leading cross-functional teams across the US, Latin America, and EMEA.
My background started in software engineering and QA before moving into product management, which shaped how I think about building things: you have to understand what you are building before you can figure out who needs it and why.
I write about AI in the enterprise, hyperscaler marketplace strategy, partner ecosystems, and product management at svarela.com. If those topics overlap with what you are working on, I am always open to a conversation.
